Evolutionary models of behavior often encounter resistance due to an apparent focus on themes of sex, selfishness, and gender differences. The target article might seem ripe for such criticism. However, life history theory suggests that these themes, and their counterparts, including cooperation, generosity, and gender similarities, represent two sides of the same coin – all are consequences of reproductive trade-offs made throughout development.

Mere physical experiences of warmth, distance, hardness, and roughness are found to activate the more abstract psychological concepts that are analogically related to them, such as interpersonal warmth and emotional distance, thereby influencing social judgments and interpersonal behavior without the individual's awareness. These findings further support the principle of neural reuse in the development and operation of higher mental processes.